![]() European PlayStation 3 owners have received new PlayStation Store content ahead of the rest of the world in the form of Super Rub'a'Dub, Sony's original Sixaxis-bathtub-tilting rubber duck collecting game, developed by Sumo Digital. Moore will discuss the future of the gaming industry during a blue ribbon session that includes Gordon and other soon-to-be-announced panelists, and Harrison will take participants through the successful marketing strategies behind the launch of Wii. Klein will join EA's William “Bing” Gordon, Microsoft's Peter Moore and Nintendo's George Harrison, as well as others. Klein was an instrumental figure in the recent Burger King-related promotional Xbox 360/Xbox advergames, launched on Novemand sold through the North American fast food chain. Officials representing the non-profit Association of Electronic Interactive Marketers (AEIM) have announced that Russell Klein, Burger King Corporation president of global marketing, strategy & innovation, will deliver a keynote address at the upcoming MI6 Game Marketing Conference, set to take place May 8-9, 2007 in San Francisco. Today's regularly updated newsbriefs include an MI6 Game Marketing Conference keynote by Burger King marketing mastermind Russell Klein, Super Rub'a'Dub splashing on European PS3's, an upcoming expansion to Heroes of Might & Magic V. ![]()
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